Superdry: British design; Japanese style.

Superdry is an exciting contemporary brand which focuses on high-quality products that fuse vintage Americana and Japanese-inspired graphics with a British style.

Our products are characterised by quality fabrics, authentic vintage washes, unique detailing, hand-drawn graphics and tailored fits with diverse styling. Such distinctiveness has gained the brand exclusive appeal as well as an international following.
This is illustrated in our jackets, watches, windcheaters, shirts and shoes for men, and in pullovers, tops, boots, underwear and accessories for women.

Now sold in over 100 countries all over the world, Superdry is a genuine British fashion success story whose brand identity is synonymous with minutely detailed design, premium quality fabrics and British cuts.

Superdry has become the most diverse British lifestyle brand with global reach.

Visit the SUPERDRY boutique in Val Thorens