It was from the coldest and most unforgiving side of a mountain that the name The North Face came into being in the United States in the 60's.

Today, more than 50 years after its creation, The North Face has become the world leader in outdoor attire.

The North Face develops products tested by athletes and endorsed in expeditions to satisfy the insatiable desire of humans to explore.

Val Thorens, highest ski resort in Europe, is sometimes subjected to extreme conditions that only brands like The North Face can tolerate.

So come and equip your whole family in the new The North Face Store in Val Thorens!

You will find a selection of the brand's best performing products from polar jackets to technical underwear and other accessories for men, women and children.

We fight against the elements for you so that you are completely free to explore, surpass yourself and, above all, enjoy yourself!