Data controller

The person responsible for processing your personal data is: Val Thorens Tourist Office - VAL THORENS 73440 LES BELLEVILLE

Certain services are subcontracted to the following companies:

  • Customer knowledge and operational exploitation (e-mailing campaigns) :
    Val Thorens Tourist Office - Maison de Val Thorens - 73440 Val Thorens Tel. 04 79 00 08 08
    Manager: Vincent Lalanne-Cloute
    SIRET NO.: 77650121500029
  • Technical services (hosting, deduplication, data quality, aggregation, anonymisation, etc.) :
    Visitdata - 1005 Chemin de la Traverse - 26600 Beaumont-Monteux
    Manager: Laurent Pouyet
    SIRET NO.: 80318005800015

In accordance with Article 28 of the RGPD, these service providers are bound by strict confidentiality clauses prohibiting any use of the data entrusted to them that is not provided for in the service contract and requiring them to implement technical and organisational measures that meet security and personal data protection requirements.

Purpose of processing

Collection and processing of your personal data

  • are carried out as part of the performance of the contract to which you are party (management of contracts, orders, deliveries and invoices, accounting and in particular management of customer accounts and handling of complaints, etc.).
  • also respond to the fulfilment of our legitimate interest in developing a commercial approach consisting of informing you, unless you object, of our products and services, promoting them and enabling you to benefit from preferential offers (management of technical canvassing operations, standardisation, enrichment and de-duplication of data, selection of persons to carry out loyalty, canvassing, survey, product testing and promotional actions, compilation of commercial statistics, etc.).Some of these operations rely on subcontractors who operate in compliance with article 28 of the RGPD. 

We are taking part in a partnership with various players in the resort's tourism industry, the aim of which is to pool our customer knowledge, coordinate our communication campaigns and build customer loyalty. The partners in this programme are as follows:

  • Val Thorens Reservation
  • ValthoParc
  • Val Tho Immo
  • ESF
  • Prosneige
  • Ski Cool
  • Transdev
  • Agence La Cîme
  • Tourist Office

Within the framework of this partnership, we entrust our two subcontractors mentioned in §1, i.e. the Val Thorens Tourist Office and the company Visit Data, with the task of :

  • manage your personal data on our behalf, send postal or digital mail, collect customer opinions, provide analytical solutions or audience measurement statistics) in compliance with the retention periods and under security conditions that comply with the requirements in force
  • to orchestrate, in our name and on our behalf, communications with you, in particular by electronic means of communication;
  • to avoid the risk of redundancy and saturation in the electronic communication sent to you on our behalf or by other entities of the station. This communication is organised in two cycles:
    • an annual relational communication cycle. The aim is to maintain a link with the customer without being oppressive, and to offer informative and experiential content (without a commercial offer). The e-mails are sent twice a month (September - May) and once a month (June - August).
    • a relational communication cycle for your stay. The aim of this cycle is to create a personalised relationship with you as soon as you book with us. The aim of this relationship is to inform you of good tips and practical advice before and during your stay and to measure your satisfaction. 11 multi-channel messages are sent out before, during and after your stay. This activity is carried out either indiscriminately on all the partner files, or on behalf of a particular partner and in this case only on a partner's customer file.
  • to send you, in our name and on our behalf, where necessary, safety information concerning snow conditions, weather, road conditions, etc.
  • to enable us to get to know you better and to respond better to your expectations by means of global studies carried out on your data and on the data of all the resort's customers collected by other entities present in the resort. Please note that these studies use your personal data after it has been anonymised and that there is no integration of external data or exchange or transfer of data between partners.

Data collected

For the purposes of the processing described in § 2, the following data are collected and processed: 

  • Identity: title, surname, first names, address, telephone number (landline and/or mobile), e-mail addresses, date of birth, internal processing code enabling the customer to be identified.
  • Data relating to the transaction, such as the transaction number, details of the purchase, subscription, good or service subscribed to.
  • Family situation: number of people in the household, number of children in the household
  • Data relating to the monitoring of the commercial relationship: requests for documentation, trial requests, products purchased, services or subscriptions subscribed to, quantity, amount, frequency, delivery address, purchase and service history, product returns, origin of the sale (vendor, representative, partner, affiliate) or order, correspondence with the customer and after-sales service, exchanges and comments from customers and prospects, person(s) in charge of customer relations, etc.
  • Data relating to the organisation and processing of competitions, sweepstakes and any promotional operation, such as the date of participation, responses to competitions and the nature of prizes offered.
  • Data relating to the contributions of people who post opinions on products, services or content, in particular their pseudonym

In principle, our products and services are intended for adults who are capable of entering into contractual obligations. Users who are minors must obtain the consent of their legal guardian prior to the communication of personal data concerning them.

Data recipients

The recipients of your personal data are our own management teams and those of our sub-contracted service providers.

Our subcontractors and their employees have access to your data on the basis of signed contracts which specify their obligations in terms of data security and confidentiality.

The use of social networks to interact with our website (in particular the "share" buttons on Facebook and Twitter) is likely to result in data being exchanged between the Tourist Office and its social networks. We therefore invite you to consult the personal data management policies of the various social networks to find out how they collect and process your data.

Shelf life

Personal data relating to customers and collected for the purposes described in § 2 is kept for a period of five years from the end of the commercial relationship. This period takes into account the length of stay generally observed in terms of tourist numbers. At the end of this period and without any commercial interaction on your part, your data will be rendered anonymous.

Data used to establish proof of a right or contract, or stored to comply with a legal obligation, may be stored for a longer period and archived in accordance with the provisions in force (in particular those set out in the French Commercial Code, Civil Code or Consumer Code).

Personal data relating to non-customer prospects may be kept for a period of 3 years from the date of collection by the data controller or the last contact from the prospect (e.g. request for documentation). On expiry and without any commercial interaction on the part of the prospect, your data will be rendered anonymous.


As data controller, we implement appropriate technical and organisational measures in accordance with the applicable legal provisions, to protect your personal data against alteration, accidental or unlawful loss, use, disclosure or unauthorised access, and in particular :

  • Appointment of a data protection officer
  • Raising awareness of confidentiality requirements among our employees who have access to your personal data
  • Securing access to our premises and IT platforms
  • Implementing a general IT security policy for the company
  • Secure access, sharing and transfer of data
  • High standards of data protection when selecting our subcontractors and partners.

Right of access, right to object

In accordance with the provisions of articles 38, 39 & 40 of the law of January 78, you have the right to access, rectify and object, on legitimate grounds, to the collection and processing of your personal data.

You may exercise your right of access by sending a letter to : Val Thorens Tourist Office - VAL THORENS 73440 LES BELLEVILLE or by e-mail to [email protected]

In certain circumstances, refusal to provide the necessary information as mentioned in § 3 may result in it being impossible to register you as a customer, to perform the contract for the sale of the product or service and, as a result, the customer may have to withdraw from the contract.

Your data may be used for the purposes of commercial communication, electronically by e-mail or by SMS, on our part and concerning products or services similar to those that you have acquired or to which you have subscribed. Your data may also be used by our sub-contractor, the Val Thorens Tourist Office, for the purposes of sending, in our name and on our behalf, information messages by e-mail or SMS concerning events in the resort (newsletter, for example).

In accordance with the applicable legal provisions, you have the possibility of objecting to receiving this type of communication when your personal data is collected and on any appropriate medium (reservation, contract, registration, online form, etc.). You may also exercise your right to object at a later date by using the ad hoc link which appears in the footer of each message sent, either by us or by the Val Thorens Tourist Office on our behalf.


What is a cookie?

A cookie is a set of data stored on the hard disk of your terminal (computer, tablet, mobile phone) by your browser software when you consult an online service.

The cookies deposited when you visit our sites do not recognise you personally as an individual, but only recognise the device you are using.

Cookies do not store any sensitive personal data but simply provide information about your browsing habits so that your terminal can be recognised at a later date.

Cookies do not cause any damage to your device, but make it easier, for example, to find your preferences, pre-fill certain fields and adapt the content of our services.

Only you choose whether or not you wish to have cookies saved on your device and you can easily control the saving of cookies. For specific information on managing and controlling cookies: your choices concerning cookies.

What cookies are used on our sites?

  • Functional cookies : the functional cookies we issue enable us to
    • to adapt the presentation of our sites, applications and advertising spaces to your terminal's display preferences (language used, display resolution, operating system used, etc.), depending on the hardware and viewing or reading software that your terminal is equipped with; to facilitate your searches by keeping your automatic searches and saved advertisements;
    • improve your user experience by pre-filling certain fields in our forms
  • Statistical (or analytical) cookies: the analytical cookies we issue enable us to gain a better understanding of our sites and applications and to improve our services by compiling statistics and volumes of visits and use (sections and content visited, route taken, etc.).
  • Cookies issued by third parties : When you visit our sites, some cookies are not stored by us but by third party partners for the delivery of targeted advertising. For more information on the cookies stored by our partners, we suggest you visit their site.

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